Germantown Athletic Club
Germantown Athletic Club combines the best of both worlds - a fitness facility with leading-edge equipment and expert staff and a community atmosphere where you become a part of our family. Plus, it’s all located in one of the most desirable communities in the Mid-South. What more could you ask for? Our members see Germantown Athletic Club as an extension of their own home – an environment that fosters fitness and fellowship. They’ve discovered a unique atmosphere of camaraderie unlike any other fitness club around. Your time at the Club is more than a membership – it’s an experience.
We began working with Germantown Athletic Club shortly after the Club decided to rebrand itself, making a strategic shift from the Germantown Centre to the Germantown Athletic Club in 2008. The Club, which is run by the city of Germantown, desired a look that felt more collegiate, welcoming and family oriented, while still maintaining its main purpose: a health club. From promotional pieces to direct mail pieces to sales and marketing collateral to signage, S2N Design has helped Germantown Athletic Club to create and maintain the look and feel that it desired, which led to direct results for the Club. From late 2007 to 2009, the time period in which much of the rebranding occurred, over 6,000 new members joined the Club. Since then, S2N Design has maintained its relationship with Germantown Athletic Club and continues to monitor and promote the Club’s brand and image.