Germantown Aesthetics, a practice by Dr.Gregory Laurence, offers state-of-the-art laser and cosmetic surgery, and their aesthetics center is equipped with the very latest technology in lasers, fillers and surgical techniques. They offer a wide variety of services including injectables, lip enhancements, skin care services, specialty services, laser treatments, vein treatments and breast augmentations.
S2N Design developed a communication plan to strengthen visibility and cross market the company’s services, ultimately ending brand confusion. A logo redesign was a perfect starting point, as they had several logos with no over-arching brand. We kept the overall look and feel consistent but by differentiating the icon and color made the overall brand and service offerings have a direct connection to the main brand. We then streamlined the website, print collateral, signage and email marketing to have an overall copy strategy while linking other solutions and offerings back to the brand. This created a larger footprint in the marketplace while utilizing the same resources.
We began working with Michael at S2N Design in late 2010. Our website’s “got to have list” and “want list” was discussed with him. Very, very importantly, he took the time to listen to us. From that, Michael and his creative team developed OUR message.
‘Clean, classy, sophisticated, elegant and wow’ are just a few of the comments we have heard about our website and collateral material. I would and have recommended S2N to anyone needing graphic design work. We are very pleased.
-John Cole, Germantown Aesthetics