City Torch is your city in real-time, made real through your ratings. Filtered through interests you care about. Made social with your neighbors, your friends, and your followers and made easy through search. Simply put, City Torch is a real-time city network personalized by people’s ratings and interests on a social platform.
City Torch approached S2N Design initially for logo design. Due to their satisfaction in both the quality of S2N’s work and customer service provided to them, City Torch then chose S2N Design to proceed with designing their website. Additionally, S2N Design was hired to develop a strategic marketing campaign to promote the site and raise awareness about City Torch. S2N developed the Torch Runner campaign, in which an individual dressed in City Torch branded running gear runs around Memphis “sparking” local businesses. The campaign has succeeded in raising awareness both for local businesses and for citytorch.com.