BookFool, which is based out of Nashville, is a leading online bookseller that makes it easy and profitable to buy textbooks locally.
BookFool sought S2N Design out in late 2011 in search of a facelift for their website that would create a new look and feel for their company and would help educate and recruit more affiliates (sellers). In addition to their website, BookFool was also in need of a trade show booth design, a student website, an overview video, print collateral, an affiliate packet and sales collateral. Even while working under an extremely tight deadline, S2N Design was able to create a new brand image for BookFool by creating custom, hand drawn illustrations, which were strategically used throughout all of BookFool’s collateral pieces and on the website, ensuring a unique, one-of-a-kind look. S2N Design and BookFool have maintained their relationship, as S2N Design has more projects for BookFool in the works for 2012.
The S2N team did a fantastic job pulling together beautifully designed materials - website, collateral materials and a video - under an incredibly tight deadline. I was so impressed with their ability to deliver such high quality designs on such a short turnaround. The end result looked like something that took months to create, not weeks! I look forward to working with them again.
-Laura Click, Founder & CEO, Blue Kite Marketing
All in all, almost every client we have was landed because they saw your materials. Our sales team always says, "If you can get the bookstore manager to the website then they are ours." That speaks highly of its effectiveness and that our investment was worthwhile.
As a company in the "start-up" mode, we want a company like you. S2N listened, dug in, worked hard and adapted to our needs while still keeping a broad professional view of the expectations of our potential customers.
We are happy we hired S2N to take a holistic look at our website, sales collateral and all similar materials. It will pay dividends for many years.
Kris L., Cheif Fool & CEO